Are you spending a lot of time on Facebook without seeing any traffic coming to your web site? Have you heard that you can get clients for your business on Facebook, but are not sure how to do that? Then read this article for information on how to use Facebook marketing to get more traffic to your blog and your web site!

Facebook is a social networking web site. The key to using Facebook marketing for marketing your business is to understand how to connect with your perfect clients on Facebook. Facebook lets you connect with people in your target market, and, as a result, it lets you bring effective, targeted traffic to your web site every single day.

If you have been doing Facebook marketing for a while, but are not seeing any results for your business, it is time for a change. Here are the top four ways for attracting web site traffic and clients to your business:

1. Share Great Content.

The best way to get more traffic from Facebook (or any other social networking web site, for that matter), is by providing great content first. When you share tips, ideas and other great content with your connections, they will check out your page and click on your links.

If you are only asking your connections to buy from you, without providing any content first, it will be hard to get traffic from Facebook.

2. Fill Out Your Links On Your Personal Page.

Start from the very beginning – did you fill out your Info Tab and included your links? If you didn’t include your link, than no one will be able to go to your web site and you will not get any traffic.

But it is also important to fill out your bio. Here is why. When people connect with you on Facebook, they want to know who they are connecting with. If you don’t have any information about yourself, they will move on to the next profile, without connecting you and without clicking on your links. If you want more traffic from Facebook, make sure to fill out your profile.

3. Share Your Blog Posts.

Use an application to share your blog posts on Facebook. That way, your Facebook connections will see information about your new blog posts, and visit your blog to read them.

4. Create A Fan Page.

Want to create effective presence for your business on Facebook? Than you need to create a Fan Page.

A Fan page is a great way to share information, tips and promote your expertise. And, when you use your Fan page to share tips and information, your fans will also click on the links that you are sharing and check out your web site.

Learn how to use your Facebook Fan Page to build your list and get more traffic in the How To Build Your List With Your Facebook Fan Page Home Study Guide

Have you created a Facebook Fan Page for your business yet? There are many different reasons to create a Fan page for your business, including more traffic to your web site, more clients and more newsletter subscribers.

A Facebook Fan Page is a page you create on Facebook specifically to promote your business, share your business updates and connect with people in your target market. There are many benefits to creating a Facebook Fan Page for your business:

– More Visibility For Your Business. Do you want to be visible to people in your target market? Then you need a Facebook Fan Page!

For example, when people join your Facebook Fan Page, their friends will see that did it, and their friends will be able to check out your page.

You can also connect your Facebook Fan Page with your Twitter account, so that every time you post an update on your page, your Twitter friends will be able to check out your Fan Page.

– More Web Site And Blog Traffic. Every time I talk to service professionals, they tell me that they need more traffic to their web sites and blogs. And guess what? Your Facebook Fan Page can drive more traffic to your web site and blog!

There are many things you can do to get more traffic from your Facebook Fan Page. The first thing you can do to get more traffic from your Facebook Fan Page is to link back to your web site from the Fan Page profile.

Next, you can link from your Facebook Fan Page to your new blog posts, every time you have a new blog post out.

– More Newsletter Subscribers. The goal for any marketing technique that you are using should be to build your list. And your Facebook Fan Page is no exception – you should use your Facebook Fan Page to build your list.

Think about this – if tomorrow you can’t access any social networking web site or group, what do you have left to still build your business and get clients? And then only thing you would have left is your list, the list that you have built for your business.

The most important thing you can do with your Facebook Fan Page is to use it to build your list, and you can learn how to build your list with your Facebook Fan Page with the How To Build Your List With Your Facebook Fan Page Home Study Guide. Get the Home Study Guide at https://www.avocadoconsulting.com/rlinks/zfp

Are you looking to create an effective squeeze page to help you build your list? Squeeze pages are extremely effectively at helping you invite more people to your list, because that is their only goal. The goal of your squeeze page is to convert your web site visitors into newsletter subscribers.

Here are five squeeze pages tips for you to help you create extremely effective squeeze pages:

1. One Page – One Goal. Make sure that your squeeze page has only one goal – get you more newsletter subscribers. Don’t use one squeeze page to build your list, sell your products and invite people to become your coaching clients – you will not accomplish any one of these goals.

Instead, make sure that your squeeze page has just one goal and use the whole page to help you accomplish this goal.

2. Don’t Link To Anything Else From Your Squeeze Page. Many service professionals create a great squeeze page, but then they link to their products and services from the page. And as a result, the people who come to their squeeze page see all these links and click on them. So instead of signing up for the newsletter, they click on links, or they get confused and leave the page altogether.

Make sure that your squeeze page has absolutely no outgoing links!

3. Create An Effective Headline. One of the most important elements of your squeeze page is your headline. The headline is what will keep your web site visitors interested and will keep them on the page to read more and subscribe to your newsletter.

Use your headline to communicate the benefits of your offer to your web site visitors.

4. Communicate The Benefits Of Your Offer. What’s in it for the person who is subscribing? Make sure to use your squeeze page to communicate the benefits of what you are offering.

If people don’t know how to benefit from the offer, they will not subscribe.

5. Create Multiple Squeeze Pages. Create different squeeze pages with different offers. This way you can test which offer produces better results and to see how you can improve your offers so that you can build your list better.

Create a squeeze page now – learn how to create squeeze pages in the FREE Squeeze Page Tutorial and create your own squeeze page.

When I talk about conversion rates, I get questions about what conversion rates are. Conversion rate is the percentage of web site visitors who take action with you.

For example, if you are talking about how many people who come to your web site actually subscribe to your newsletter, that is a conversion rate. So if you have 100 people come to your web site and 5 of them subscribe to your newsletter, then your conversion rate is 5%.

As you can see, one of the best ways to increase the number of your newsletter subscribers is to increase conversion rate. If you can convince 10 people out of 100 who come to your web site to subscribe to your newsletter, you can double the number of subscribers without increasing your web site traffic!

One of the best ways to increase your conversion rates is by having an effective squeeze page. Your squeeze page is what converts your web site visitors into newsletter subscribers, so if you make your squeeze page more effective, you will get more newsletter subscribers.

Here is an effective FREE Squeeze Page Tutorial for you. Use this tutorial to learn all about how to create effective squeeze pages.

Here is the FREE Squeeze Page Tutorial: https://www.avocadoconsulting.com/squeeze-page/

Welcome to summer! Summer is the time for lighter and tasty food, such as Strawberry Spinach Salad.

Strawberry Spinach Salad

Summer is also a great time for marketing. Don’t stop marketing just because it is the summer. Your potential clients are still here – they are using social networking web sites, reading blogs and reading articles.

This means that in order to connect with your perfect clients, you need to connect with them where they are. Here are a few of my latest articles to help you do that:

– Twitter Marketing – Five Things You Can Post on Twitter to Start Building Relationships

– List Building Secrets – Three Secrets For Easy List Building

– Facebook Fan Pages – Top Five Reasons to Create a Facebook Fan Page For Your Business

A lot of service professionals have been telling me that they are spending a lot of time on Facebook without getting any results. They all have heard that they can be successful with Facebook marketing, but are not sure how to use it.

If you have heard that you can get clients for your business on Facebook, but are not sure how to do that, than read this blog post on how to use Facebook marketing to get results on Facebook!

Facebook is a social networking web site. The key to using social networking web sites for marketing your business is to understand how to connect with your perfect clients on Facebook. Once you connect with them, you can share tips with them, interact and network. Here are the top five strategies to get result with Facebook marketing:

– Define Exactly WHO You Want To Meet On Facebook. Every technique that will actually get you results, including Facebook marketing, starts with knowing exactly who your perfect clients are. If you don’t know who your perfect clients are, you will not be able to get results with Facebook marketing.

– Connect With People In Your Target Market on Facebook. Every action you take on Facebook needs to connect you with your perfect clients, people in your target market. Whether you are starting a business page, sharing tips or updating your status, ask yourself how doing this helps you connect and networking with people in your target market.

– Become An Active Participant On Facebook. Facebook marketing will only work for you if you are active on Facebook. If you are not doing anything on Facebook, then people in your target market will not know who you are, and, as a result, will not learn anything about your business.

– Share Tips On Facebook. A big part of your Facebook marketing should be promoting your expertise and sharing your expertise with people you meet on Facebook.

Here are a few ways to share your expertise: share tips using your status update. Share your blog posts on Facebook. Share your tips with members of your Facebook Business Page.

– Start A Facebook Business Page. And speaking of Facebook Business Page, start one if you don’t have one yet. Your Facebook business page is the cornerstone of your Facebook marketing – you can use your business page to attract more people in your target market, share your expertise and invite your members to take the next step with you and become clients and customers.

Learn more about Facebook marketing during the call on May 28th, How To Build Your List, Get Clients And Promote Your Expertise On Facebook Teleseminar. You can register for it at https://www.marketingsalad.com/socnet.html

During the years, I have had many service professionals tell me that they are not able to get more newsletter subscribers from their blogs. They spend a lot of time on researching their blog posts, writing their blog posts and promoting their blog. However, they are not seeing anyone who visits their blog subscribing to their newsletter.

Why is that? Why are the service professionals spending a lot of time and effort on their blogging, but are still not able to get newsletter subscribers from it? I have reviewed many service professionals’ blogs, and what I find is that many of them make one (or more than one) of these three blogging mistakes. If you are not getting newsletter subscribers from your blog, take a look at these mistakes, and see if you are making any one of them:

Mistake #1: You Are Not Blogging On The Subjects That Are Of Interest To Your Target Market.

When service professionals blog, many of them blog on the topics that are of interest to them. As a result, their blog posts are of interest to them and to some of their colleagues with similar interests, but not to the people they actually want to attract to their blogs, people in their target market.

Blogging on topics of interest to people in your target market is extremely important. When you talk about things that are of interest to people in your target market, you will get more traffic to your blog, and you will get more newsletter subscribers.

Mistake #2: You Are Not Inviting More Traffic To Your Blog.

Can you right now, off the top of your head, name at least three different marketing methods that you are using to invite more traffic to your blog?

If the answer is “no”, than you should immediately start looking for more sources for attracting more traffic to your blog. Bringing traffic to your blog is very important. If no one comes to your blog and no one is reading your blog posts, than no one will be subscribing to your newsletter.

Get started with bringing more traffic to your blog right now. Some of the best techniques to do that are social networking, article marketing and search engine optimization.

Mistake #3: You Are Not Asking People Who Come To Your Blog To Take Action.

I have seen many great looking blogs that share lots of useful information with their readers. The readers come to the blog, and they really enjoy reading the blog. But then they leave, without taking action.

Why is that? This is because the bloggers haven’t asked their readers to take action. If you want your blog readers to do something, you need to ask them to do that. So if you want your blog readers to subscribe to your newsletter, you should ask them to do that.

I have met many different coaches – business coaches, life coaches, career coaches and many others, who think that the only way they can help people in their target market is by providing one-on-one coaching services to their clients.

However, when you only provide one-on-one coaching services, you are not able to help all the people that you want to help. Your one-on-one coaching services are outside of many people’s price range, so, as a result, many people will not be able to get access to your help and your expertise, if the only thing that you offer are your one-on-one services.

When you go beyond one-on-one coaching services and start offering products and programs in addition to services, great things happen. Because your products are priced lower than your services, more people are able to work with you. More people will be able to get results from working with you, and you will be able to share your expertise with more people and increase your revenues – what could be better?

Here are three different ways for to you move beyond offering one-on-one coaching services and start to offer products as well:

– Group Coaching Services is a great way to help people in your target market. When you offer group coaching, both you and your group members get a ton of benefits. You get to work with many people in your target market, share your brilliance and your ideas.

They get to get your coaching at prices that are much lower than your one-on-one fees. This way everyone wins!

– Teleseminars. Teleseminars are classes that you can teach over the phone. Are there topics that your target market is interested in? Create a teleseminar on one of these topics and invite your target market to join you on these calls.

Teleseminars allow you to help many people at the same time and offer your target market access to your knowledge and expertise at a much lower fee.

– Home Study Guides. Package your knowledge and information into different media – audio, video, text documents, etc. Use these different documents to create Home Study Guides – packages that contain information in many different formats.

I have just outlined three additional ways to go beyond offering one-on-one services and start adding more products and income streams to your service business. To learn the process for adding multiple streams of income to your service business get the How To Create Multiple Streams Of Income In Your Business Study Guide at
https://www.marketingsalad.com/msi.html

I started talking about the Facebook changes in the Facebook Changes And How They Apply To Your Business: Part 1 post, that you should read if you haven’t read it yet. This post is about adding the Facebook “Like” button to a single static page on your web site. There will be another post about adding the “Like” button to your blog.

In this blog post I am using the Three Keys For Getting More Clients article as the example of a page I am adding the “Like” button to.

Why would you want to add a “Like” button to your web site? When people visiting your web site click on the “Like” button, your web site will get more exposure. When someone clicks on the button, a note will appear in the Facebook profile that they liked your page.

This note will be visible to their friends, and now their friends will be able to check out your web page. All of this means more traffic and exposure for your web site.

To get the “Like” button code for your web site, go to https://developers.facebook.com/docs/reference/plugins/like. Once you are there, you will see the box that you need to fill out to get the code:

Here is what those fields mean:

– URL to Like is the address of the page where you want to add the “Like” button. Just copy and paste it in that field. In our example, for the Three Keys For Getting More Clients article, the link is https://www.avocadoconsulting.com/articles/c1/3-keys-clients.html

– Layout Style, see which one you prefer.

– Show Faces is for showing friends’ pictures below the button.

– Width is width of the button and other information

– Verb to display, you can pick to display “Like” or “Recommend”

– Font, you can choose the font

– Color Scheme, pick the one that fits best with your web site.

Once you fill it out, it will look like this:

Click on the “Get Code” button to get the code. Paste the code into your web page. You can add it to the top or bottom of a web page. Here is what the button will look like:

I will be posting a tutorial on how to add the “Like” button to your blog soon. In the meantime, if you have any questions, please post them here. And if you want to share this tutorial with your people, please use the “Like” button below to share on Facebook :)

I am sure that you have heard about big changes happening on Facebook. As a part of these changes, you can see a “Like” button on top of this post, as well as a Recommendation Box in the menu on the right hand side.

But I am jumping ahead of myself. When I was mapping out this post, I was thinking about writing just one post, to include all the information. I wanted to write a post about the changes, how to use them on your web site and what these changes mean to you, a service business owner.

After I mapped out the post, it turned out to be HUGE, so I am breaking it into three different posts. The first post, this one, will be about the changes themselves. The second post will have information on how to add the buttons/boxes to your web site. And the third one will focus on how these changes will affect how you market your business online.

So, let’s talk about the changes. The first change I noticed last week was that my Fan Page button wasn’t saying “Become a Fan” anymore. Instead, it was saying: “Like”. And then all the new changes came, and now it seems that the Fan Page change to “Like” is a part of all these bigger changes. Since the way they want you to tag things that you like is by using the “Like” button, the best way to integrate Fan Pages into that system is by giving them “Like” buttons as well.

On to the big changes. The big changes are all about making the web more social, personalizing your web experience, and, well, putting Facebook in the middle of it, as the keeper of your “Likes”. Now if you are surfing the web for a movie to watch, looking for easy recipes or looking for a new dress, do you want to choose blind, or do you want recommendations from your friends? For example, if you want to make meatballs, wouldn’t you rather use a simple meatball recipe recommended by your friends? And if you are looking for a movie to watch, don’t you want to watch a movie that others have already enjoyed?

Now, you may not want to have the information about your “Likes” shared with other web sites. In that case you can Disable Facebook’s “Instant Personalization”.

You can also see how I integrated the Facebook “Like” button at my Easy Recipes Blog, for example Fish Tacos With Pineapple Salsa post.

Would love to hear from you – what do you think about these changes? Does knowing what your friends like on different sites help you make buying decisions? In the next blog post I will show you how to integrate the “Like” button into your web site.

Continue reading:

– How To Add Facebook “Like” Button To Your Web Site