Online Marketing For Coaches: Search Engine Optimization Tutorial: What Is Search Engine Optimization?

If you need to do search engine optimization for your coaching web site, then the first step is to figure out what search engine optimization is. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of a page.

That’s a fancy way of saying that SEO is making the visible AND invisible stuff on a web site catch the attention of search engines and make it popular in the search engines.

Meta-information(the invisible stuff) includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Read next part of Search Engine Optimization Tutorial: How To Optimize A Web Page For Search Engines.

Free Search Engine Optimization Tutorial

Part 1: Introduction To Seach Engine Optimization, SEO

Part 2: What Is Search Engine Optimization?

Part 3: How To Optimize A Web Page For Search Engines

Part 4: How To Do Keyword Research

Part 5: How To Use Keywords In Title Tag

Part 6: How To Use Keywords Meta Tag

Part 7: How To Use Description Meta Tag For SEO

Part 8: How To Use Keywords On Your Coaching Web Site

Part 9: How To Optimize Your Coaching Web Site For Search Engines

Part 10: More Search Engine Optimization Strategies