|
|
Here is something you should always remember: If the topic of your free gift is of REAL interest to the people you want to invite to your list, more people will join your list. If not, then many fewer will join.
I have seen so many people failing at creating an effective free gift, not creating a free gift on an effective topic. What is an effective topic? Very simply, you will want to write this down, an effective topic for your free gift is the topic that your target market really wants to know about. It is a question that your target market really wants answered, or it is a solution to an issue that your target market is experiencing. Your free gift HAS to be something that your target market really wants.
As soon as your target market learns about your free gift, you want them to say: “I REALLY Want This Gift!” and immediately sign up to get the free gift and get on your list.
And I have seen this happen many times. A service professional creates a free gift on a topic that she THINKS is a good topic, and starts promoting it. So she spends hundreds of hours promoting this free gift, but since the topic is not of interest to the people she is inviting to get the gift, very few people request it and very few people get on her list.
If this is happening to you, if very few people are ever requesting your free gift, chances are they don’t really want it, which means you haven’t found a good topic for your free gift yet.
The good news is finding an effective topic for your free gift is not hard. What you are looking for is a topic that your target market is interested in, so how do you find it? Here are three different ways of doing just:
- You work with people you want on your list. So what questions do they ask you? What do they want to know?
- Social Networking Web Sites, Facebook, Twitter – what do they talk about on those social networking web sites? You can find a group on Facebook that your target market frequents and see what they talk about, what questions they have, etc. Look for people from your target market on Twitter, what do they talk about? On LinkedIn, use Answers feature to see what kind of questions your target market is asking.
- Survey people who already are on your list to see what kind of topics they are interested in.
Once you find a topic that your people are really interested in, you will be able to create a product on that topic – a report, an ebook, an audio recording, and ecourse. And then, you will need to create a special page, called squeeze page, to outline the benefits of the free gift, give it away and have people sign up for it and get on your list.
And remember – ONE offer per page! Don’t give away all of your free reports/free audios/free ebooks on one squeeze page. When you do that, the page becomes extremely ineffective, and you are going to be losing subscribers.
Read the next part of the Squeeze Page Tutorial. Part 7: How To Use Your Squeeze Page To Promote A Free Gift
Part 1: What Is A Squeeze Page?
Part 2: How To Promote Your Business With Squeeze Pages
Part 3: Why You Should Only Include One Product On A Squeeze Page
Part 4: Squeeze Page Mistakes Business Owners Make
Part 5: How To Design A Squeeze Page
Part 6: How To Create The Right Offer For Your Squeeze Page
Part 7: How To Use Your Squeeze Page To Promote A Free Gift
Part 8: How To Build Your List With Squeeze Pages