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A lot of coaches, consultants and other online business owners think that if they offer something for free, then they don’t have to have a long sales copy to write for it. In fact, many people think that all they need on their squeeze is the sign up form. After all, they are offering something for free, so they don’t really need to explain what they are offering.
Well, even though the product is free, you still need to explain the benefits of what you are offering to your potential newsletter subscribers. In the squeeze page you need to include the benefits of what you are offering. People want to know what they are registering for.
It is not enough to say: register to receive my free report, “How To Lose Weight During The Holidays”. You need to include information on how people in your target market will benefit when they register to receive the report.
When you include the benefits of getting your gift, many more people will subscribe to your newsletter.
Here is something else I find when I review squeeze pages – lots of people link to other pages on their web sites from their squeeze pages. When you include links to other web pages on your squeeze page, you dramatically reduce the effectiveness of your squeeze page.
Here is why:
- When you just have one offer on your squeeze page, the offer of your free report/ free teleseminar/ free ebook, and nothing else, 100% of your web site visitor’s attention is focused on the offer. This is great, right? All of their attention is dedicated to the offer, exactly what you want to see.
- If you are putting just one link out from the squeeze page to another page, or any other option for your web site visitors to take a look at, you are immediately splitting their attention, and this is not a good thing. Now 50% of their attention is directed to your offer, but the other 50% is going somewhere else, to that one link.
- If you have other options, such as other links, etc, you are taking away even more of their attention from the offer.
Having these additional links is why so many subscription pages that service professionals create don’t bring in newsletter subscribers. And it is not just the links. If you overload the squeeze page with too many images, or you tell your web site visitors about your products, your services, or if there is other information that is not relevant to the gift that you are promoting on the squeeze page, you are dramatically decreasing the effectiveness of your squeeze page.
Read the next part of the Squeeze Page Tutorial. Part 5: How To Design A Squeeze Page
Part 1: What Is A Squeeze Page?
Part 2: How To Promote Your Business With Squeeze Pages
Part 3: Why You Should Only Include One Product On A Squeeze Page
Part 4: Squeeze Page Mistakes Business Owners Make
Part 5: How To Design A Squeeze Page
Part 6: How To Create The Right Offer For Your Squeeze Page
Part 7: How To Use Your Squeeze Page To Promote A Free Gift
Part 8: How To Build Your List With Squeeze Pages