Squeeze Page Tutorial: How Many Products Should Your Have On Squeeze Page

Here is one mistake that coaches, consultants and other business owners make with squeeze pages. A coach, consultant, or another online business owner want to offer a lot of value to her newsletter subscribers. She creates one great free gift, and then she creates a squeeze page on which she gives away this free gift.

She starts promoting this free gift, and people in her target market start registering on her squeeze page to receive the free gift.

After some time she doesn’t think that just one free gift is enough. So she creates another free gift and adds information about it to the original squeeze page. Then she creates another free gift and adds information about the third free gift to the squeeze page as well. And so on.

Too Many Free Gifts On One Squeeze Page Don't Work

Pretty soon, the squeeze page contains information about 3 or more free gifts, usually on completely different topics. Thing is, while you feel you are providing more value by offering more than one gift on the same squeeze page, you are actually doing quite the opposite. You are confusing the person who comes to that squeeze page, because the more options you are offering, the more confusing the offer is.

For example, let’s say you are a weight loss coach, and you created a great free product, “How To Lose Weight During The Holidays” and you are offering this gift on your squeeze page. Now you start thinking: “I should add another gift to the squeeze page”. So you create an audio recording, “How To Lose 5 Pounds In 60 Days”. Then you think, “I should add another gift”, and you add another report, “How To Cook Foods That Help You Lose Weight”.

So now you have three different free gifts on the same page:

- “How To Lose Weight During The Holidays”

- “How To Lose 5 Pounds In 60 Days”

- “How To Cook Foods That Help You Lose Weight”

and you think, since you are offering three free gifts on that page, many more people will register for your newsletter.

In reality, exactly the opposite is true. Your free gifts serve people in your target market, but they serve different segments of your target market.

The people interested in cooking foods that help you lose weight, what you are discussing in report #3, might not be interested in report #1, losing weight during the holidays. Now they are confused, as they don’t need the first two reports, they only need the third one.

An Effective Squeeze Page Only Has One Offer

Plus, when you are giving away a few different items on the same page, your copywriting can’t be too effective. You have to talk about different offers, because you have to talk about different things, your message will not be as sharp as it could be.

Instead of offering many free gifts on the same squeeze page, create a separate squeeze page for each gift. That way you will have three very focused squeeze pages, you will be able to do very focused copywriting, and you will be able to get more subscribers. Plus, you will be able to now have three different squeeze pages to send the traffic to!

Read next article in the Free Squeeze Page Tutorial: Squeeze Page Mistakes Business Owners Make

Free Squeeze Page Tutorial

Part 1: What Is A Squeeze Page?

Part 2: How To Promote Your Business With Squeeze Pages

Part 3: Why You Should Only Include One Product On A Squeeze Page

Part 4: Squeeze Page Mistakes Business Owners Make

Part 5: How To Design A Squeeze Page

Part 6: How To Create The Right Offer For Your Squeeze Page

Part 7: How To Use Your Squeeze Page To Promote A Free Gift

Part 8: How To Build Your List With Squeeze Pages